How can childrenswear become more sustainable?
With infants outgrowing seven clothing sizes in their first two years, this segment is a significant contributor to the fashion industry’s waste problem
There are 183 million items of outgrown baby clothes tucked away in homes around the UK, according to research by Mothercare and environmental charity Hubbub, which estimates that a typical British family spends £11,000 every year on childrenswear.
Historically, the children’s clothing category has “acquired longevity, durability and continued reuse in the form of hand-me-downs, both within families and across friendship groups based on economy, convenience and need”.
