Why going green makes good business sense

Sustainability is no fad. In an environmentally conscious marketplace, it’s an essential element of business success

Joni Mitchell’s iconic 1970 song “Big Yellow Taxi” pleads: “Give me spots on my apples but leave me the birds and bees”. At the time of its release, this protest at the widespread use of chemical pesticides seemed like a Hail Mary. Would farmers and their counterparts in other industries really heed this call for a more ecologically friendly version of capitalism?

Now, more than half a century later, corporations are doing just that, having started integrating more sustainable practices into their business models.

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