Returns get a rethink as ecommerce booms

Faced with rising returns from buoyant online buying, retailers are looking afresh at ways to keep customers happy while keeping costs in check in dealing with an age-old foe

Young woman receiving a parcel from delivery man at co-working space.

If free shipping and next-day delivery are the marquee stars of modern retail, an old nemesis lurks in the background: product returns. Long a headache for customers and retailers alike, returns are getting renewed attention amid a surge in online shopping and heightened demand for sustainable retail practices. 

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