Today’s junior marketers are tomorrow’s CMOs. As new trends emerge and others evolve, these 20-somethings offer a unique perspective on their generation’s interactions with the industry, providing their bosses with unrivalled insights.

Many CMOs are increasingly taking advantage. Research from digital experience platform Optimizely shows three-quarters (76%) of junior marketers said their opinion was valued by senior team members, while 86% said they have the freedom to try new things.